The Challenge
Lurilux has proudly differentiated itself within the realm of elite designers of outdoor culinary and entertainment décor.
Lurilux challenge was making sure their marketing and branding identity match with their beautiful outdoor designer décor.
It was important for Lurilux to differentiate themselves among the elite designer in the culinary and outdoor living marketplace. They needed full business development and help to align the right strategic partners to help build and manage products.
The Solution
Hall + White worked with Lurilux to implement a full tailored business solutions strategy.
Designed brand Identity package with logo, business cards, marketing kits, product catalog, trade booth design, website, social media campaign
Established Content Marketing through their Culinary Ambassador program of chefs who have been featured on the Food Network to endorse products
Produced instructional and how to videos of Culinary Ambassador’s utilizing Lurilux products
Established all necessary legal, trademark, and insurance documents to maximize asset and brand protection
Brokered deals with Blazing Glass, and Yard Freaks to sell products on their online retail website
Designed 3D renders of prototype products and future designs
Produced animation commercials explaining the customization process, and overall uniqueness of our product offering,
Advanced merchandising functionality like wholesale pricing, dynamic online customization features, and online merchant services.
Lurilux has attracted some of the top chefs in the grilling and culinary industry and with its innovative designer products is poised to disrupt the outdoor décor arena.